Content Marketing Pod Ltd AboutThe bookGet both free
For in-house employer brand and TA teams

The end of the year is a good time to take a step back, rest and recharge, and give some thought to what January is going to bring.

Plan the year, then make a start.

Two free PDFs to help you do that properly. One helps you see what next year needs from you before the requests start landing, and the other gets a real conversation with a colleague filmed in your first week back, with nothing more than your phone.

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Free, sent straight to your inbox. Print them, type into them or share them with your team.

Made by Chris Le'cand-Harwood · 20+ years in employer brand content, 11 industry awards Find out more ↓
Why it's worth an hour

January goes better when you've already got a plan.

The start of the year can be a challenge, with new hiring plans, requests for "a quick video" and campaigns that land at short notice, so these tools are here to help. An hour now means you know which moments are coming, which stories you'll need, where you'll want a hand and what to ask for while budgets are still being set.

A plan only gets you so far, though, so the second tool gets you making something straight away. One honest conversation with a colleague often does more for candidates than a polished film, and it shows you what's worth doing more of.

What you'll come away with
  1. ClarityA view of next year's busy months, on one page.
  2. StoriesA shortlist of stories and who could tell them.
  3. BudgetA clear case for what you'll need help with.
  4. ActionYour first conversation, ready to film.
What you get

Something to plan with, and something to do.

01 · Plan

The Year Ahead Content Planner

Three pages to sit down with on your own or as a team, so you can see what's coming up next year and what each moment is going to need.

Year ahead: 2027
MomentWhenMade by
Graduate pushJan - MarOurselves
New site openingAprilNeed help
Hard-to-fill rolesAll yearOurselves
  • Four questions to get clear on first, including how much time you've really got
  • A row for every moment, who could tell the story and whether you'll need a hand
  • A year at a glance, handy when you're asking for budget
Fillable PDF · Three A4 pages
02 · Make

Film One Good Conversation This Week

A one-page guide to filming a colleague talking about their work with just your phone. No script and no crew, just something candidates will want to watch.

On the page
BeforeKit, who to film, one good question, consent
DuringQuestions that bring out the good stuff
AfterFind the best minute, then make it a series
  • The one bit of kit worth buying, and why sound matters more than pictures
  • How to plan the conversation instead of handing people lines to learn
  • How one conversation can grow into a run of posts and a careers site section
PDF · One landscape page to print or pin up
Who's behind it

About Chris.

Chris Le'cand-Harwood

Chris Le'cand-Harwood

Founder of Content Marketing Pod Ltd, with twenty-plus years in recruitment marketing, employer branding and content marketing. We make workplace documentaries, podcasts and conversational series, host the Employer Content Marketing Podcast (155+ episodes in) and have won 11 industry awards, with work for Cygnet Health Care, the Royal Air Force, Hilton and Not Going To Uni.

The Lean Employer Content Guide brings together what Chris has learned from all of that, written for in-house teams who are making most of their content themselves.

See the book ↓Read the newsletter
Want the full version?

Both tools come from the book.

If they're useful, The Lean Employer Content Guide takes you through the whole way of working they're drawn from.

Printed bookNearly 90 pagesUK and international orders

The Lean Employer Content Guide

A practical guide for small in-house teams who want to make employer content that sounds like the people behind it, without a big budget or a crew. It goes from finding the right conversations to turning them into a series and scaling up only the things that are working.

  • Three foundations and a three-stage Content Cycle, so you can start small and learn as you go
  • The 4-Week Sprint Toolkit and the Content Cycle Canvas
  • Written for small teams doing most of this themselves
Printed book · UK and international orders
Find out more about the book →

Opens the book's website in a new tab, where you can read more and order a copy.

Copies for the whole team? Email chris@contentmarketingpod.com and we'll send an invoice.

Before the end of the year

Start next year with a plan and something filmed.

Take a step back, grab the two free tools to plan the year and get your first conversation filmed, then pick up the book if you'd like to go further.

Get both free ↑ See the book